The page didn't exist. Starting from a concept the client wanted to make work — weeks of meetings and debate — the result is a Shopify experience that knows exactly who you are and what you're covered for.
view live ↗Medife affiliates have 4 different plans, each with different coverage — different products, prices and limits. The client needed a way for users to shop knowing exactly what they were covered for before browsing. Nothing like this existed in their Shopify store.
Every Medife affiliate lands on the same page — but their experience is different depending on their plan. A modal captures that information before anything else. One selector. Entire store personalizes.
Once a frame is selected, a lens configurator guides the user through graduation type and crystal selection. Each option clearly marked as covered or paid — no surprises at checkout.
After plan confirmation, the entire store adapts — the catalog shows only products tagged as covered, each with a MEDIFÉ badge. The coverage breakdown shows validity, limits and included treatments.
The members' experience lives inside the same store regular customers use. I also redesigned the whole LENS theme in code, so both experiences share one clean base.
Everything was built natively in Shopify Liquid and JavaScript — no third-party apps. The plan logic, coverage display, configurator and catalog filtering all custom-built.